Understanding Michael Porter

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Sinopsis

Condición del ejemplar: Good. Michael Porter is the most influential thinker in the history of business strategy, and his ideas about competition shape how companies around the world make decisions. Yet his work is often misunderstood, oversimplified or reduced to a few buzzwords. In this book, Joan Magretta, a former strategy editor at the Harvard Business Review who worked closely with Porter, offers the definitive concise guide to his thinking. Magretta explains, in clear and engaging prose, the core frameworks that every manager should understand: the five forces that determine the profitability of an industry, the value chain, and the difference between operational effectiveness and true strategy. She shows why competing to be the best is a trap, why strategy means choosing a unique position and making trade-offs, and why fit among a company’s activities is what makes an advantage sustainable. Illustrated with real examples from companies such as IKEA, Southwest Airlines, Walmart and Enterprise Rent-A-Car, the book also tackles common misconceptions and includes an interview with Porter himself. Whether you are new to strategy or want to sharpen your understanding, Understanding Michael Porter is an accessible, practical and authoritative introduction to the essential ideas of competition and strategy.