Guerrilla Marketing for the Nineties

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Sinopsis

Condición del ejemplar: Good. Guerrilla Marketing for the Nineties – Jay Conrad Levinson A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson’s philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.